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News about CMG Sol around the web
Source: Personal Blog S-ol.KZ
The second annual conference Digital Wave-2023 brought together more than 400 representatives of the advertising, media and marketing sectors not only from Kazakhstan, but also from eight other countries, including Uzbekistan, Azerbaijan, Georgia, Armenia, Kyrgyzstan, Tajikistan, Russia and the UAE. The conference provided fresh data on the digital advertising market in Kazakhstan and highlighted important trends in the industry.
One of the main events of the conference was the presentation of the Digital Jedi 2023 award. The title was given to Alan Ibraim, one of the most famous digital marketers in Kazakhstan and founder of the company agyn.tech. Alan has been actively developing the digital marketing market in the country for several years now and is bringing significant results to his clients.
The conference speakers also voiced an important trend, which is associated with an active change of language. The Kazakh language is increasingly gaining popularity among the population. Experts also noted that more and more people understand and respond to advertising in the Kazakh language.
According to the latest data, 66.2% of the population is already able to understand advertising messages in the Kazakh language. This opens up new opportunities for advertisers and marketers who can reach audiences in their native language and improve the effectiveness of their campaigns.
A total of 27 presentations and discussion panels took place at the Digital Wave 2023 conference. Participants discussed current issues and shared experiences, allowing other participants to learn about best practices and the latest technologies in the field of advertising and marketing.
The conference provided a unique opportunity for professional growth and knowledge exchange between participants from different countries. Digital Wave-2023 has become one of the main events in the advertising, media and marketing sphere of Kazakhstan and other countries in the region. She confirmed the importance of digital marketing and its impact on business development.
SOL transcends boundaries: a fresh look at the communications market in Kazakhstan
Source: www.inform.kz
ASTANA. KAZINFORM – The Cyprus agency offers turnkey services for advertising placement in the CIS countries and Europe for Kazakhstani clients, Kazinform reports.
As director of the agency Konstantin Kolpakov said in an interview, this year the SOL company turned 5 years old. This date coincided with the opening of a representative office in Kazakhstan.
Konstantin Kolpakov, media manager, CEO of CMG SOL advertising agency, has been on TV since 2000. Academician of the Eurasian Academy of Television and Radio (MEATR). One of the founders of the RBC-TV channel. He worked as an international journalist on the REN TV channel, TV program host, editor-in-chief, head of the block of analytical programs, deputy editor-in-chief, deputy general director and general producer of the RBC-TV channel.
The company “CMG SOL” successfully operates in the market due to the developing direction of services in the CIS. However, over time, clients encountered problems in direct contact with the media in the CIS countries. At the moment, “CMG SOL” works on the foreign market, which is a unique offer for advertising in the CIS and Europe.
“Our company helps clients place advertisements on radio, television and the Internet in countries that were previously part of the USSR and in European countries. We advertise Russian restaurants on television and websites in Central Asian countries where migrants live who come to Russia to work. Many of them are already familiar with our customers and their products. In addition, we find clients in the luxury segment, such as the sale of luxury real estate. For this audience, we develop and launch targeted advertising,” Konstantin says.
According to him, the agency provides full-cycle services. The analytical department interacts with the client’s marketing to conduct a comprehensive analysis of the market and the portrait of a potential client and offers turnkey solutions for customers with justification why it makes sense for them to advertise and promote their products and services in certain countries. The SOL portfolio includes large customers from various fields, such as developers, construction companies, designers, oil and gas equipment manufacturers, information and pharmaceutical companies.
Last year, SOL decided to open a representative office in Kazakhstan called CMG SOL. This decision was caused by interest in the Kazakh market. The company has its own representative office.
SOL offers advertising not only within Kazakhstan, but also in all CIS countries and Europe. The main audience is export-oriented companies. In addition to Kazakhstan, SOL has an office in Cyprus with 25 employees. The ultimate goal of the company is to expand the business and open a large office in Kazakhstan.
Answering the question, judging by experience, which forms of advertising are most effective for your target audience, Konstantin said that, as a rule, CMG SOL’s analytical department first conducts a comprehensive marketing analysis of the client and the industry in which the client operates and provides a marketing report based on which the future advertising campaign is being built.
“Marketing analysis allows us to identify both the potential of the market as a whole and the marketing potential of a particular client. Marketing research makes it possible to choose the geography of an advertising campaign, its composition and activity, to identify the most effective channels for brand promotion. The main forms of advertising offered by CMG SOL to its clients are Internet advertising, television and radio advertising, however, we can provide outdoor and print advertising services, email newsletters, SEO search engine optimization, social media marketing services. As a percentage, 70% of the company’s revenue is Internet advertising and 30% advertising on radio and television,” Konstantin said some details of the business.
In terms of what are the main challenges and problems that SOL may face when working in Kazakhstan, the agency names such factors as the unstable state of the international financial and banking systems is a rather serious problem for companies around the world and for CMG SOL clients in particular. However, the agency hopes that due to the quality of our services, these risks for their clients will be minimized as much as possible.
“CMG SOL entered the Kazakhstan market last year and every quarter we show a constant increase in revenue. The plans for the current year include revenue growth of at least 50% compared to the beginning of the year. In general, an increase in the number of clients, an increase in advertising budgets, an increase in p / l, entry into the top 10 advertising agencies in Kazakhstan – if these goals are achieved, it will be possible to say that the agency’s work is successful,” Konstantin Kolpakov summed up.
International agency SOL expands its presence in Kazakhstan
Source: www.forbes.kz
Read more: https://forbes.kz//economy/marketing/mejdunarodnoe_agentstvo_sol_rasshiryaet_svoe_prisutstvie_v_kazahstane/?
The company offers turnkey services for advertising in the CIS countries and Europe
In mid-March, the media reported that an agency from Cyprus was entering the Kazakh market. What is known about the company and what are its development prospects in Kazakhstan?
SOL recently turned 5 years old. This date coincided with the opening of a representative office in Kazakhstan.
After the collapse of the Soviet Union, cooperation between countries did not stop both at the personal level of citizens and in the field of entrepreneurship. The agency works with clients who wish to advertise their goods and services in Kazakhstan, Kyrgyzstan, Armenia, the Baltic countries.
Naturally, due to various circumstances, it is rather problematic for clients to establish direct contacts with the media in the CIS countries. That is why an agency was opened in Cyprus, which is not related to Russia, but helps to serve clients of Russian companies. This is the backstory of the agency, as stated on its website.
SOL’s trade offer is unique: the company works for the foreign market – for advertising in the CIS countries and Europe. The agency advertises on radio, television, on the Internet in all countries of the former Soviet Union, as well as in European countries. It is no secret that a large number of people travel to Russia from Central Asia to work. First of all, these are citizens of Kyrgyzstan, Tajikistan, Uzbekistan.
SOL places advertisements for Russian home food restaurants on their TV and websites for brand awareness. Migrants come to Russia and already know that there is such a fast food chain. Other customers are looking for clients in the luxury segment, this applies to the sale of luxury houses and apartments. Many wealthy people from other CIS countries buy real estate in Moscow. The agency develops and launches targeted advertising for this audience.
SOL agency provides full cycle services. The company has a large analytical department, which, together with the marketing of the client, conducts a comprehensive analysis of the market, analysis of the portrait of a potential client. After that, the customer is offered a ready-made solution with a justification why it makes sense for him to advertise and promote his goods and services in certain countries. The company’s portfolio includes large customers in various fields, ranging from developers, construction companies, designers to oil and gas equipment manufacturers, information and pharmaceutical companies.
In 2023, the agency decided to open its representative office in Kazakhstan. The subsidiary will be located in Almaty and will be called CMG SOL. It can be assumed that the opening of an office in Kazakhstan is connected with the current geopolitical situation. The Kazakhstani market is of interest to players from various fields. Taking into account that CMG SOL offers accommodation in all CIS countries and Europe, their services will be primarily of interest to export-oriented companies. The Cyprus office currently consists of 25 people. Thus, Kazakhstan is the second country in which SOL opens an office.
SOL Communications Agency from Cyprus enters the Kazakh market. The company offers turnkey services for advertising in the CIS countries and Europe. Director of the agency Konstantin Kolpakov told the details.
Source: www.nur.kz
According to Konstantin Kolpakov, SOL celebrated its 5th anniversary this year. This date coincided with the opening of a representative office in Kazakhstan. Konstantin Kolpakov, media manager, CEO of CMG SOL advertising agency, has been on TV since 2000. Academician of the Eurasian Academy of Television and Radio (MEATR). One of the founders of the RBC-TV channel. He worked as an international journalist on the REN TV channel, a TV program host, editor-in-chief, head of the block of analytical programs, deputy editor-in-chief, deputy general director and general producer of the RBC-TV channel, general director of the Strana television channel.
“But we can assume that we are already more than 10 years old, since the company has grown from the currently existing separate agency Strana Online. The main business idea of which was to provide services in the CIS. The Soviet Union collapsed, but human and economic ties remained and continue to work even in the current conditions, and quite effectively. Many clients wanted to advertise their goods and services in Kazakhstan, Kyrgyzstan, Armenia, the Baltic countries,” says Konstantin.
According to him, due to various circumstances, it was rather problematic for clients to establish direct contacts with the media in the CIS countries. That is why an agency in Cyprus was created, which is not related to Russia, but helps to serve clients of Russian companies. This is the history of the agency. Answering the question what is their unique selling proposition, Konstantin stressed that the company is working on the foreign market – to place advertising in the CIS countries and Europe.
“We help our clients to advertise on radio, television, on the Internet in all countries of the former Soviet Union, as well as in European countries. For example, it is no secret that a large number of people travel to Russia from Central Asia to work. First of all, these are citizens of Kyrgyzstan, Tajikistan, Uzbekistan. We advertise Russian home food restaurants on their TV and websites for brand awareness. Migrants come to Russia and already know that there is such a fast food chain. Other customers are looking for clients in the luxury segment, this applies to the sale of luxury houses and apartments. Many wealthy people from other CIS countries buy real estate in Moscow. We develop and launch targeted advertising for this audience,” Konstantin shares the principles of work.
In particular, the SOL agency provides full cycle services. The company has a large analytical department, which, together with the marketing of the client, conducts a comprehensive analysis of the market, analysis of the portrait of a potential client. After that, the customer is offered a ready-made solution with a justification why it makes sense for him to advertise and promote his goods and services in certain countries. The company’s portfolio includes large customers in various fields, ranging from developers, construction companies, designers to oil and gas equipment manufacturers, information and pharmaceutical companies.
This year, the agency decided to open its representative office in Kazakhstan. The subsidiary will be located in Almaty and will be called CMG SOL.
“The opening of an office in Kazakhstan is primarily due to the current political situation. The Kazakhstani market is very interesting for us. Previously, we worked through local agencies, advertising in Kazakhstan on television and radio throughout the country. Now we will have representation. At first, it is small, we start with 10 people and we will continue to look at the progress of work,” the speaker noted.
According to him, Kazakh agencies mainly work for the domestic market, offering clients accommodation within the Republic of Kazakhstan. CMG SOL offers accommodation in all CIS countries and Europe. First of all, it concerns export-oriented companies.